Seattle opera rebrand
The Seattle Opera's attendance numbers were in a multi-year decline. Their aging audience was literally dying. We realized that young blood was needed to fill seats. Our solution was a dramatic reimagining of the Seattle Opera brand. Gone were the dusty old graphics, dull stage photos, and boring performer profiles. The new look and voice embodies the vibrant energy, blunt language, and confident attitude of a new generation of opera fans.
- AMERICAN ADVERTISING AWARDS: People's Choice