GRAMMYcam is an innovative second-screen experience designed to help fans get an up-close-and-personal view of the live GRAMMY awards show. Viewers were able to choose from several camera views for a never-before-seen on-stage experience. The best content moments were also packaged as ad units and pushed real-time over social channels to help drive live viewership.
- Cannes Lions: Silver
- D&AD: Graphite